The fashion of the future based on cellulose

The fashion industry has reached its limit. According to the UN’s figures, a garbage truck load of textiles gets buried or burned every second.

It is estimated that to be the second most polluting industry on the planet. Cotton production, which consumes a high amount of resources and pesticides, is already at an extreme. Polyester generates significant emissions of microplastics into the environment, and viscose fibers require the use of toxic components.

This is what inspired CMPC to explore new ecological outputs for the textile world and close a deal with the Finnish start-up of Aalto University called Nordic Bioproducts in 2022, with the aim of developing new textile fibers based on cellulose.

This joint innovation is called Norratex, and aims to offer a sustainable alternative to the world of fashion using vegetable textile fibers made from pulp produced in the forests of southern Chile.
With its sights set on sustainability, the product and its manufacture aim to be a greener solution. Using the Nordic Bioproducts method, cellulose is first processed in an environmentally friendly and cost-effective way to be transformed into small particles, which then produce a viscose-like textile fiber. Not only does this solution not involve toxic chemicals or expensive solvents in its preparation, it can be manufactured from forestry industry by-products, textile waste and pulp.

It is based on nature with a global impact, responding to the natural fashion of the future.